4chef
4chef is a B2B web shop Perasma built for the largest hospitality supplier in Dalmatia, with per-partner pricing and R1 invoices.
How it looks.
products with SEO descriptions, in 9 main categories and 20 subcategories
screens in the interactive wireframe, before the build
What we built.
Search as the main tool
Products are found by name or code, with stock and packaging right on the product card.
Prices for partners only
Guests don't see prices. Each signed-in partner sees their own terms.
Payment and R1 invoices
Bank transfer, cash on delivery or card, and an R1 invoice with the company name and tax number with every order.
A security layer
Accounts are only created through our check, suspicious sign-ins are logged with their IP address, and disposable email addresses don't get through.
Logo and colour standard
Orange only for actions, Archivo for headings and DM Sans for text, all set out in the brand book.
Equipment on request
For capital equipment, a partner sends an enquiry instead of adding it to the cart.
Challenge
4 CHEF SOLUTIONS in Pakoštane is the largest hospitality supplier in Dalmatia, serving restaurants, pizzerias and hotels across Croatia. There are many partners, each with their own terms, and orders depended on phone calls and quotes.
The shop had to protect partners' prices and data, and still look like something a chef is happy to open.
Solution
We built a web shop you rarely see in wholesale: large photos, calm colours and clear order. Search is the main tool, and prices and payment are set up so every partner sees only their own.
Result
A partner orders whenever it suits them, without a call and without waiting for a quote.
